Archive for the 'communities' Category

Word of Mouth, Insights, Customer Loyalty Biggest Benefits of Online Communities, Says New Study by Beeline Labs, Deloitte & Society for New Communications Research

The greatest value of online communities is increasing word of mouth (35 percent), increasing brand awareness (28 percent), bringing new ideas into the organization faster (24 percent) and increasing customer loyalty (24 percent), according to a survey of organizations using online communities conducted by Beeline Labs, Deloitte and the Society for New Communications Research. The 2008 Tribalization of Business study found that the greatest obstacles to making a community work are not technology-related or getting funding, but getting people involved in the community (51 percent), finding enough time to manage the community (45 percent) and attracting people to the community (34 percent).

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10 Platforms for Creating Online Communities

Dion Hinchcliffe writes: “Creating online communities of customers and workers has been one of the hotter topics in business and technology this year. Whether you’re on the business side, in IT, or are just trying to build virtual teams around shared goals, online communities are rapidly becoming a popular way to organize people and accomplish work in a highly collaborative manner. These communities aren’t just for socializing but for getting things done.”

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Ultimate Travel Library

Collection of annotated booklists based upon selections in which “dozens of travelers (writers, photographers, explorers, editors, and others) … name[d] the books that have most enriched their sense of place and best informed their peregrinations.” These are “not guidebooks, but novels and narrative nonfiction and classic photography books.” Browsable by region of the world. Also includes an “Around the World in 80+ Books” feature. From National Geographic Traveler magazine.

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‘Social Search Engine’ Claims Better Results

The creators of Wikipedia promised to shake up the search industry with an open source search engine project announced in July that’s still in development. But upstart EarthFrisk.org thinks it’s gone one better with the recent launch of what it calls the first “Meta-Social-Hybrid Search Engine.” Rather than compete directly with search giants like Google and Yahoo, EarthFrisk leverages those results and adds a community rating system for which it’s applied for a patent. EarthFrisk delivers what it says are the best search results from Google, MSN, Yahoo, Ask and Clusty (itself a meta-search engine that combines results from different search engines) and filters out spam.

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iMedix Unveils Community-Powered Health Search Engine

iMedix, the first community-powered health search engine, launched today after a year in development. iMedix allows consumers to benefit from the online research conducted by thousands of others with similar health conditions or interests. The integrated community platform allows users to enhance that information through real-time patient-to-patient interaction. By combining advanced search with community features, iMedix empowers people to find and share health information in order to make better health-related decisions.

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Information Innovation

by John Regazzi

Information Innovation is occurring all around us and changing the way we understand and interact with our world. Innovations in information are changing the ways we use and exchange information in economic terms as well as affecting our personal and professional knowledge space. The College of Information and Computer Science at Long Island University is focused on the confluence of Technology, People, and Information. We are seeing broad and significant shifts in each of these spaces.

Some key shifts:

Technology
. Information technology is moving on two axes very quickly: from the pc to the net, and from the desk to the hand. Recently Elevation Partners invested $325 million, of nearly 20% of their portfolio, in Palm Inc, which has been lagging the market for some time. The key rationale for this bet is the increasing accelerated innovation taking place in transforming mobile phones to computers. What underlines much of this changing environment, is the increasing development of modular web-based software services available to a host of computing devices particularly cell phones and related PDA devices. These modules are being developed by such companies as Google, Yahoo, and Apple while Microsoft and others struggle with the releases on new operating systems and other software upgrades for the pc.


People
. Another interesting shift occurred in early June 2006. The number of Google searches in the United States for “social computing” exceed the number of requests for “knowledge management”, and the same thing occurred globally by December of last year. Matthew Brown, of Forrester, noted in a recent report on the Information Workspace: “When knowledge management (KM) practices, tools, and architectures burst onto the scene in the mid-1990s, they looked a lot like the old economy businesses that built them, hierarchical and workflow-driven. Now, social computing tools and communities are flattening those architectures and extending the reach of KM well beyond the walls of the conventional enterprise to touch customers and business partners.” People are relying less and less on the process driven, data modeled systems of KM, and are innovating on how to manage their expertise, knowledge, and problem solving across the enterprise in differ and new ways.

Information. Search is being challenged in ways no one expected even several years ago. In a New York Times article Udi Manber, Google’s head of search quality notes “ Expectations are higher now. When search first started, if you searched and found something it was a miracle. Now if you don’t get exactly what you want in the first three results, something is wrong.” The bar will be raised even higher, as search engine companies become not only more precise, but also able to provide exact meaning and trends from the structured and unstructured data being searched. This will move the field from information retrieval to knowledge discovery, as search companies move users from items they find relevant to knowledge insights and discovery that they have not before considered.

The Information Innovation Exchange will look at these shifts and others like them occurring through information innovations. We hope that it will allow you to think about these changes, call others to our attention, and comment on their impact on you, your organizations, your businesses, and your professional life. Each issue will have an opening essay followed by items of interest that touch some form of information innovation. We hope this blog will be as useful to you as it is to our College faculty and students.

Do Libraries Innovate? Librarian Culture Comes in for Some Criticism

It was billed as the great debate, taking on a key question for libraries: Do libraries innovate? Sponsored by LITA (Library and Information Technology Association), the panel was moderated by Andrew Pace of North Carolina State University, and featured the University of Washington’s Joe Janes, SirsiDynix’s Stephen Abram, and blogger and library consultant Karen Schneider. While the panel was lively and drew its share of laughs, the serious question of whether libraries innovate drew a mixed response (with Abram saying no), and a rebuke to what the panel saw as an excessively negative librarian culture which doesn’t tolerate failure or encourage experimentation.

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Mean Teens Online: Forget Sticks and Stones, They’ve Got Mail

About one third (32%) of all teenagers who use the internet say they have been targets of a range of annoying and potentially menacing online activities — such as receiving threatening messages; having their private emails or text messages forwarded without consent; having an embarrassing picture posted without permission; or having rumors about them spread online. Of all the online harassment asked about, the greatest number of teens told us that they had had a private communication forwarded or publicly posted without their permission. One-in-six teens (15%) said that someone had forwarded or posted communication they assumed was private. About 13% of teens said that someone had spread a rumor about them online, and another 13% said that someone had sent them a threatening or aggressive email, IM or text message. Some 6% of online teens told us that someone had posted an embarrassing picture of them without their permission. These results come from a nationally-representative phone survey of 935 teenagers by the Pew Internet & American Life Project.

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WebJunction Awarded Grant from Bill & Melinda Gates Foundation

WebJunction, the online community for library staff to meet to share ideas, solve problems and do online coursework, has been awarded a grant from the Bill & Melinda Gates Foundation to replace software, enhance site functionality and provide for long-term sustainability of services to benefit the library community.

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Santa Clara U Debuts Future Library in Second Life

Santa Clara University is debuting its new library–even though it won’t be finished until next fall–in Second Life, the online virtual community. The Second Life environment gives SCU community members a sense of what it would look like inside the building once it is built.

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Craigslist Meets YouTube

What do you get when you cross online classified ads with web-based video? Realpeoplerealstuff.com is equal parts Craigslist and YouTube—a whole new way for customers to reach out to one another to sell their used appliances, automobiles, collectibles, concert tickets and countless other goods and services. “Realpeoplerealstuff.com combines the hottest internet trends in one, easy-to-use site: e-commerce, snarky writing, funny videos, everyone’s desire to be a star and video sharing.”

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