Archive for the 'blogs' Category

Corporate Blogs that Work: 3 Simple Guidelines

There are lots of organizations out there who are starting corporate blogs — and many of those blogs get a less-than-stellar reception from their potential audiences. Why does this happen? Why don’t people want to read a particular blog? Well, I’d suggest there are certain things people want to see in a corporate blog.

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Who Blogs Now?

Blogging has gone mainstream. What was once a quirky hobby based on sharing intimate details with the world has morphed into something used by major corporations and media outlets. “It seems like every company has a blog section of its own, and is also interested in what the blogosphere is saying about it,” said Paul Verna, senior analyst at eMarketer. “TMZ is considered a blog, but it competes for business with People magazine and other celebrity-focused media.”

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The Genius of Gossip Girl

How a wunderkind producer, seven tabloid-ready stars, an army of bloggers, and a nation of texting tweenagers are changing the way we watch television.

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Wikis, Blogs & More, Oh My!

Web 2.0 tools sure are nifty and ‘next-gen,’ but are they actually making a difference in the way students and educators collaborate? Everyone seems to have a different definition for “Web 2.0,” but most people agree the phrase describes a second generation of web-based communities and hosted services that aim to facilitate creativity, collaboration, and sharing between users. Technically speaking, these new technologies include blogs, wikis, folksonomies (collaborative or social tagging), and social bookmarking sites such as Del.icio.us. In the business world, these technologies enable colleagues in different offices to work together on projects, and thus move those efforts ahead quickly and more easily than traveling to an in-person meeting or even teleconferencing. In higher education, however, achieving measurable results with these tools is a bit more challenging. And maybe that’s because-for the academic community, at least-questions continue to swirl around the use of these technologies. Questions such as: What do these tools bring to the table? How can educators be certain students will use them? How does restructuring a curriculum around Web 2.0 actually make a difference in how students learn? Across the country, as more and more colleges and universities consider embracing Web 2.0, the educators and technologists involved feel a certain amount of trepidation, and even ponder the future of the movement.

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The Life Cycle of a Blog

Frank Rose writes: “You have a blog. You compose a new post. You click Publish and lean back to admire your work. Imperceptibly and all but instantaneously, your post slips into a vast and recursive network of software agents, where it is crawled, indexed, mined, scraped, republished, and propagated throughout the Web. Within minutes, if you’ve written about a timely and noteworthy topic, a small army of bots will get the word out to anyone remotely interested. Here’s how the whole process goes down.”…

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Why Library Journals Should Morph into Blogs

Marcus Banks writes: “I’ve became firmly convinced that the traditional journal model is antiquated for sharing research and knowledge among librarians. A better course is to develop and nurture excellent blogs, with multimedia capabilities and guaranteed preservation of the postings. This could be an entirely new blog that starts from scratch, or an established journal that evolves into a blog.”

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CrossRef Unveils Citation Tool for Bloggers

Publisher linking services provider CrossRef has announced that it has launched the beta version of a new plug-in that allows bloggers to look up and insert DOI-enabled citations in the course of authoring a blog. The tool allows the blogger to use a widget-based interface to search CrossRef metadata using citations or partial citations.

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Virtual Authors

The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books. It is a chance for writers to charm their readers and for readers to glimpse the person behind the words. At its best, the meeting can be electric. (At worst, nobody shows up.) But in the past five years or so, observers say the traditional author tour has been in decline: Fewer writers are being sent out, and those who do tour make fewer stops. Among the many reasons for this shift are marketing tools that have made it possible to orchestrate a virtual encounter, without the hassle or expense of travel. Publishers and authors are now touting books through podcasts, film tours, blog tours, book videos, and book trailers.

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The Librarian Bloggers Among Us

Say “librarian blogger,” and most people would probably imagine a tech-savvy person in his/her late 20s or early 30s, working in a technology-oriented area of the field. They might assume that bloggers are low on the career ladder and relatively new to the profession. They even might think that people who blog don’t publish in the professional literature. While this may describe some bloggers, a survey this author conducted of 839 blogging librarians depicts a much more diverse and rapidly growing population.

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What is the Universal Blogging Language?

Judging by the sheer number of posts, it’s Japanese. Frequent blogging —often by commuters on mobile phones— has the Japanese the most prolific posters in the world. More blog posts were made in Japanese than English during the past three years, according to Technorati data cited in a Washington Post article. That is despite the almost 5:1 ratio of English to Japanese speakers worldwide.

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Top 25 Library Bloggers List the Talk of the Biblioblogosphere

So who are the 25 most popular library bloggers? Online Education Database (OEDb), an Internet resource for online colleges, continuing education, and distance learning, announced its Top 25 libloggers based on visitor traffic and site backlinks. Predicably, the results have stirred contention and criticism. To calculate the rankings, OEDb tallied each site’s Google PageRank, Alexa Rank, Technorati Authority, and Bloglines subscribers. Among other criteria, a blog had to be listed on the DMOZ open-directory page Library and Information Science: Weblogs; written by a librarian, or listed in the top 200 results for a Google search for “librarian blog.” These metrics narrowed the list to 55 blogs. Nearly half made the final cut.

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NY Times Shifts to Blog Format for Tech

Readers of The New York Times technology section will now get their news from a media outlet that practices what it has been preaching. The paper announced a Web 2.0 makeover for its technology section, which will now deliver blog-style reporting with updates throughout the day.

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Top 25 Librarian Bloggers (By the Numbers)

The Online Education Database blog ranks the top librarian bloggers.

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Technorati Adds Topics to Home Page & Topic Pages

Technorati announced the addition of “Technorati Topics” to the home page and Technorati Topics landing pages. These topics are a way for Technorati to create a simpler category system for blogs they index. Technorati Topics are presented on the home page and updated dynamically as new blog posts or stories are updated on these blogs. Only content from the “best blogs” are shown in the Technorati Topics. Some of the Technorati Topics include Entertainment, Technology, Politics, Sports, Business, and Life.

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Blogging in the Public Sector

IBM’s e-Government Series has published a ~100-page report titled The Blogging Revolution: Government in the Age of Web 2.0. The report relates blogging activities by members of Congress, governors, city mayors, and police and fire departments including a case study and lessons learned. This Dr. Dobb’s article includes a link to the report (and comments from readers):

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12 Laws Every Blogger Should Know

For U.S. bloggers in particular, blogging has become a veritable land mine of potential legal issues, and the situation isn’t helped by the fact that the law in this area is constantly in flux. This article highlights 12 of the most important U.S. laws related to blogging and provides some simple and straightforward tips for safely navigating them.

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Gorman: Beware the Hive Mind, Find Reputable Sources

In the age of the Internet, everyone’s an expert, complains Michael Gorman, the 2005-2006 president of the American Library Association, but few actually have the credits to back it up—and now Gorman’s blogging his critique. Gorman famously made similar charges in print, in a 2004 op-ed in the Los Angeles Times, “Google and God’s Mind”, and then an essay in Library Journal in which he harshly criticized bloggers’ responses to his op-ed and notoriously called blogs forums for “the unpublishable, untrammeled by editors or the rules of grammar…” No, Gorman—who last year retired as dean of the library at California State University, Fresno—hasn’t set up a blog of his own but rather has joined for the Web 2.0 Forum of the Encyclopedia Britannica Blog.

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