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Cheerios Offers Books by the Bowlful

Print/Share This Post Email This Post Published by rwatstein November 2nd, 2008 in books and publishing.

For the seventh year running, General Mills’ Cheerios brand will make reading a part of kids’ daily nutritional requirements with its “Spoonfuls of Stories” promotion, putting 5 million copies of five new children’s book titles from Simon & Schuster inside cereal boxes. The reading campaign kicked off October 13 and continues the rest of the month. The books include Duck for President, When Dinosaurs Came with Everything, and Monkey and Me.

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