The greatest value of online communities is increasing word of mouth (35 percent), increasing brand awareness (28 percent), bringing new ideas into the organization faster (24 percent) and increasing customer loyalty (24 percent), according to a survey of organizations using online communities conducted by Beeline Labs, Deloitte and the Society for New Communications Research. The 2008 Tribalization of Business study found that the greatest obstacles to making a community work are not technology-related or getting funding, but getting people involved in the community (51 percent), finding enough time to manage the community (45 percent) and attracting people to the community (34 percent).
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