Marshall Kirkpatrick writes: “Are you the only person at work who likes to read blogs? Is it your job to talk to people who would probably throw you out of their offices if you said the word ‘Twitter?’ Are you trying to reach audiences who’ve never visited a social networking website because they’ve heard those sites are used by no one but virus peddlers, sex fiends, and 14-year-old losers? Here are five strategies for using social media to reach people who don’t use social media, with specific tools you can use to do it.
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