Digg, a popular social bookmarking website, began rolling out a recommendation engine recently last week. The design of this recommendation engine, however, is quite different from that of the engines used by companies such as Amazon. While e-commerce sites tend to derive recommendations from a mix of information about users’ browsing and purchasing habits and information about the items for sale, Digg’s system, much like the site itself, places its trust in the wisdom of crowds.
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