Digital content services provider Ingram Digital has announced a new survey of e-book users conducted by its Education Solutions unit. The survey is seen to confirm the top three factors driving a surge in adoption of digital textbooks that led Ingram’s January-May sales to surpass 2007 results by more than 400 percent. Data from the survey’s 680 respondents revealed that when deciding whether to purchase a digital title, 47 percent believe that ‘cost in relation to print copies’ is very important. A similar proportion of respondents identified the convenience of e-books and interactive features as also being very important.
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