How big a hall would you need to bring together some 50,000 students and their parents, as well as college admissions officers, guidance counselors and financial-aid experts? No room required: the crowd participated in CollegeWeekLive, a virtual two-day college fair held this week that built on a smaller “test” event held last fall. For the event’s organizers, the point was to go to where the kids already congregate. “This is where students of the millennial generation live—online,” says Robert Rosenbloom, CEO of PlatformQ, the digital media startup that developed the online event. “So we saw an opportunity to create a virtual fair that would bring students and college admissions personnel together in an efficient manner, in a market where the audience is wired and the information is rapidly changing.”
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