Scroll the list of the 10 most popular Web sites in the U.S., and you’ll encounter the Internet’s richest corporate players — names like Yahoo, Amazon, News Corp., Microsoft and Google. Except for No. 7: Wikipedia. And there lies a delicate situation. With 2 million articles in English alone, the Internet encyclopedia “anyone can edit” stormed the Web’s top ranks through the work of unpaid volunteers and the assistance of donors. But that gives Wikipedia far less financial clout than its Web peers, and doing almost anything to improve that situation invites scrutiny from the same community that proudly generates the content.
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