As magazines and newspapers hunt for the new thing they need to be to thrive in the internet era, some find that part of the answer lies in the old thing they used to be. Publications are rediscovering their archives, like a person learning that a hand-me-down coffee table is a valuable antique. For magazines and newspapers with long histories, especially, old material can be reborn on the Web as an inexpensive way to attract readers, advertisers, and money.
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