A future where “technology and human become one” is fast arriving, according to Nils Müller , CEO of TrendOne, a German microtrend analysis firm. Passive entertainment such as standard television embodied the 1.0 era, Müller said Tuesday during a panel discussion at the Cebit show, going on this week in Hanover, Germany. Web 2.0 saw a rise in audience-generated content like blogs and podcasts. The ongoing 3.0 period represents a deeper level of engagement, where users “jump into” media such as virtual worlds, he added. But evidence of the ‘4.0′ era — an “always-on” world where humans can “self-upgrade” through technology extensions — is already nigh and being driven by the youngest generation, according to Müller.
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