From politicians to film stars, anyone who was anyone had a Facebook profile. But the social networking phenomenon may have peaked now that the number of British users of the site has fallen for the first time. Analysts are speaking of “Facebook fatigue” after figures showed a 5 per cent decline from 8.9 million unique visitors to the website in December to 8.5 million last month. The fall could be a seasonal dip - Facebook’s audience is still 712 per cent higher than it was a year ago and 9 per cent higher than three months ago.
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