Why do you read your favourite newspaper? What about your favourite magazine? You’d probably answer that it’s because they print content that you find interesting. Seems simple enough, doesn’t it? But, if you think about it, you also read your favourite newspaper and magazine because of the content they don’t publish. Lots of the time, whether it’s in knowledge management or content management, we think about getting users more content — the old “if they only had the right information at the right time, things would be better” approach.
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