Instead of just complaining when their favorite bookstore closes, growing numbers of people are now kicking in cash to keep them open, reports Nathaniel Popper in The Wall Street Journal (1/18/08). Across America, “loyal customers have been stepping up and putting down serious cash to save their neighborhood bookstores. These individuals see themselves more as donors than investors, committed to saving the ambiance and personal service of their local store.” As Clark Kepler of Kepler’s Books and Magazines advised his customers: “This is an investment from the heart. Don’t do this if you expect to see this money again.”
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