The 2007 federal election has repeatedly been referred to as the ‘YouTube election’, with a larger emphasis on the video sharing website than previous elections. Indeed, we at the Greens utilised this very medium to its full capacity with our Australian Greens channel operating alongside Rachel, Christine, Kerry and Bob’s personal channels. We saw huge amounts of effort being funnelled into Web 2.0 developments, such as the 20,000+ Facebook ‘fans’ of Kevin Rudd & Labor, or the rather less successful 22 members of the Facebook group ‘Peter Costello for PM.’ We also branched out into the world of animation, with our nuclear energy related Noocular Future and Senate Balance of Power cartoons filtering out into the big wide world of the web. Now that the election buzz has calmed down, but we are still several months away from sitting in Parliament, my thoughts turn to the education use of animation, web-based developments and online games. There is great potential from a social, ethical, political, environmental (and even psychological) perspective, for the internet to serve as an important tool in the education of future generations.
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