If it’s innovation you want, the worst thing you can do is set a goal, suggests William Duggan in “Strategic Intuition,” as reviewed by William Easterly in The Wall Street Journal (11/14/07). Take Napoleon, for example. Rather than storming “a pre-fixed position on the battlefield,” he instead attacked “any old position that came along where his army was at its strongest and the enemy’s at its weakest.” Martin Luther King, Jr. succeeded by steering away “from filing lawsuits and toward organizing nonviolent civil disobedience.” Both strategies relied more on recognizing opportunities “with large payoffs at small costs” than fulfilling specific goals. Then there’s Bill Gates, who seems to have forgotten about the power of strategic intuition.
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