It seems like the whole world is creating, tagging, and delivering content these days. Once the domain of trained professionals, content is now everybody’s business. In many ways, the general public leads the publishing industry in its comfort with, and usage of, digital content tools—from blogs to podcasts to wikis. However, this does not make these consumer-only tools. Those of us in the industry well know we need to tap into the iterative process that characterizes Web 2.0—which means we need to play on the same field, using many of the same toys and tactics. For us at EContent, that can blur the lines between professional and consumer, but in a way it simply reflects the digital content continuum, with a fluid nature that makes content difficult to control, yet imbues it with limitless possibilities.
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