Pop quiz: How much does it cost to go a museum? And I don’t mean cost in a global bottom line sense—I mean how much does it cost to walk up to the admissions desk and buy a ticket? How much for a family? How much for a student? How much for an adult? The answer, of course, is that it varies. Museums can range from free to about $30 for admission. There are secondary admissions fees, like parking, and optional fees, like for IMAX shows, traveling exhibits, and other add-ons. It’s often confusing to wade through the choices: do I want the underwater pony show or the artist-led splatter tour? But even more than this confusion, I believe museums suffer from a lack of consistent expectations when it comes to price and purchase options.
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