When it comes to innovation, Judith L. Estrin thinks it’s helpful for big companies to think of themselves as farms, as reported by Scott Thurm in The Wall Street Journal (9/24/07). Judith made the comment in response to a question about how to “get people to think beyond 18 months if the whole company is focused on 18 months?” This was her response: ” … In thinking about large companies, think of them as farms. And what you’re trying to do is grow rows of corn. You don’t want surprises, you want it to work well, you apply incremental innovation to be as productive as you can.”
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