Rand McNally & Co. trusts consumers will follow its well-known brand as it expands its services to electronic devices, even though it got a late start with the technology. The company can take heart that in a recent independent survey it shared honors with digital upstart MapQuest Inc. as the nation’s most-recognized map brand. In fact, consumers would put more trust in a Rand McNally portable map gadget than one made by leading navigation devicemakers. Now the bad news: It’s not easy to even find digital navigation gadgets with Rand McNally maps inside.
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